Introducing the GetGlobal Speakers

Michael Bonfils
Global Managing Director, SEM International

Michael Bonfils BIO

Global Digital Marketing

Michael has helped pioneer best practices in the global digital marketing industry since 1996 and has been involved in leading many strategic innovations within the industry. After selling his first agency in 2004, he launched SEM International starting with his first global office in China, which grew quickly and eventually expanded into Asia, Europe, and Latin America. By 2009, it turned into one of the largest global alliances of international online marketing service firms serving both agencies and Fortune 500 in-house digital marketers.  Now the SEM International group has over 30 global offices, covering marketing services in over 50 countries worldwide.

Today, Michael and his global associates at SEM International focus on worldwide digital marketing campaigns custom tailored for clients who are reaching international audiences. He focuses heavily on international based projects within Paid Search, SEO, Social Media, Programmatic Display, Video and Global Content Strategy. Headquartered in California, the company also has a location in London, UK.

Additionally, Michael is the acting VP of Marketing and board member for the SEMPO trade group, the largest search engine marketing trade organization. In October of 2019, Michael’s company was recognized at the US Search Awards for winning both the 2019 Most Innovative Campaign and 2019 Most Integrated Campaign for their work with Activision/Blizzard Latin America.