Leila Aridi Afas
International Public Policy Toyota Motor North America
Business Strategy in Uncertain Times
Leila Aridi Afas is the Director, International Public Policy at Toyota Motor North America. In this role, she manages a global portfolio of policies that directly impact Toyota’s business operations. Leila also coordinates external affairs colleagues around the world to develop and implement strategies to advance the company’s market access and regulatory priorities. She provides insight to senior management on geopolitical trends and market developments that present risks and opportunities for Toyota.
Leila has nearly 20 years’ experience in international trade and investment, government relations and strategic communications. She isfrequently invited to speak at global business conferences and author articles and other thought pieces.
Prior to joining Toyota, she served as an appointee for President Obama at the U.S. Trade and Development Agency (USTDA). As the Director for Export Promotion, she collaborated closely with the private and public sectors in the United States and overseas to position the Agency as a cutting edge project developer and market innovator.
This was her second role with the Agency, Leila previously served as USTDA’s Country Manager for the Middle East and North Africa, where she managed a multimillion dollar portfolio of grant funds for infrastructure development projects throughout the region.
Prior to her appointee position, Leila worked in the public and private sectors in New York, London, Switzerland and Morocco, including as an international trade adviser to the World Economic Forum. She has traveled extensively throughout the Middle East and North Africa advising clients on economic development and foreign direct investment promotion activities.