Introducing the GetGlobal Speakers

John Hayato Branderhorst
Senior Strategist, btrax, Inc.

John profile

Entering Japan

John Hayato Branderhorst has spent the last 14 years helping clients expand into the Japanese market with a focus on understanding how value propositions can change from one market to another. 

In 2006, after returning from five years working in Japan, he started consulting for Japanese government agencies on their Foreign Direct Investment initiatives, connecting over 100 companies with partners and customers in Japan. He has since worked with organizations like NTT on business development strategies, Sony spinout MotionPortrait on U.S. market entry strategies. John now works with three different agencies on specific business development and marketing initiatives:

  1. btrax – User-centered marketing and design solutions for Japan market growth
  2. Intralink – International business development consultancy with a deep specialism in East Asia
  3. Presidio Sports Management – Customized marketing, management and legal solutions for companies in the endurance & fitness space.

In his free time, John works to grow awareness of Kids Enjoy Exercise Now (KEEN), a non-profit offering free one-to-one fitness opportunities for youth with disabilities. 

Random bit of knowledge: In 2008, John co-founded a Ramen noodle business in San Francisco.